Link Building: Quality vs Quantity What means link building? In the SEO field, link building describes actions aimed at increasing the number and quality of inbound links to a website with the goal of increasing the search engine rankings of that page. Link Building is one of the SEO strategies that help the most with …
A SEM specialist: a fundamental part of your business Thanks to digital marketing, users can reach a larger potential audience than with traditional marketing techniques. In order to do so, you need to incorporate an SEM specialist into your digital marketing strategy. What is SEM? SEM stands for Search Engine Marketing. What does an SEM …
SEO strategies for small businesses in Hong Kong With the digitization of business came the democratization of marketing. Tools that were previously only available to large corporations are now available to small businesses. To work on the image and advertise online, it is no longer necessary to have a specialized work team. However, many still …
Difference between SEO and SEM Definition of SEM SEM (Search Engine Marketing) refers to the practices implemented on a website to obtain the highest possible visibility through advertising campaigns on search engines like Google, Yahoo, Bing, etc. In other words, we can say that SEM is the paid result on the search engines. The advertiser …