Why Is Local SEO Important for Healthcare Service Providers in Hong Kong?
Local SEO is one of the best digital marketing strategies for healthcare businesses in Hong Kong. Next, we are going to see in this article what local SEO is and why it can be important for your clinic in HK. If you own a medical clinic, you need local SEO to become visible to your potential clients in Hong Kong.
What is local SEO?
Local SEO is where you focus to improve your website rankings and visibility in local search results such as Google’s Map. Organic SEO is how you improve webpage rankings in organic search. How your website ranks in those organic results can positively influence your Local Google map rankings, as well.
Local SEO is the practice of search engine optimization for local search results, for example, a Dental clinic in Hong Kong. On Google, that means helping your business listing in the Local Map rank higher and appear more often in response to a greater volume of relevant queries.
How does it work?
Firstly, you need to create Google My Business profile, and register your clinic/service in HK. In this account you will have to fill data such as your business address, hours, website link, contact, and services or products that you offer. This account must be certified by Google and a verification code will be sent to your business by postal mail.
Once your business have been verified, you can make changes and adjust it based on your needs.
We recommend updating the Google my business content periodically, as well as to add new content and photographs. Having reviews will become a communication channel with your patients, so it is essential to encourage them to write reviews that will later serve as a reference for future ones.
Why is local SEO important for your clinic?
Google My Business focuses on three main functions.
- Link your business or website with a geographic address using Google Maps. This makes it easy for your patients to find your clinic. You will be able to offer an accurate contact information. Being at the top of the Google map search will bring more potential customers to your website and, ultimately, they will assist to your local clinic.
- Add relevant and interesting content highlighting the services and products that you consider most relevant to your service. This will lead to a better positioning of your clinic/services.
- Publication of reviews, your patients can leave comments, in this way, your non customers can read them and make an opinion about your business. Of course, you will be also exposed to negative reviews, if we see it on the good side, you will be able to discover deficiencies and aspects in which your business can improve.