A referral program is a marketing strategy where businesses reward existing customers for recommending their products or services to new clients. In Hong Kong’s competitive market, referral programs are an effective way to acquire new customers and build brand loyalty.

At Arcopix, we help Hong Kong businesses create and implement referral programs that work in the local context. These programs typically involve offering incentives like discounts, cash rewards, or exclusive perks to both the referrer and the new customer. For example, a Hong Kong-based e-commerce company might offer HK$100 off to both parties when a new customer makes their first purchase using a friend’s referral code.

Referral programs leverage the power of word-of-mouth marketing, which is particularly effective in Hong Kong’s close-knit business community. They not only help businesses grow their customer base but also increase customer retention and lifetime value.