A SEM specialist: a fundamental part of your business

Thanks to digital marketing, users can reach a larger potential audience than with traditional marketing techniques. In order to do so, you need to incorporate an SEM specialist into your digital marketing strategy.

What is SEM? 

SEM stands for Search Engine Marketing.

What does an SEM expert do?

An SEM specialist (also known as an SEM consultant or expert) is a professional who has focused their career on the online marketing field. It is dedicated to digital advertising and keywords research to develop advertising campaigns that generate more traffic to  a website. The main objective of this professional profile is to transform online traffic into potential customers who carry out a specific action, such as a purchase or request for information on a specific service.

An SEM specialist should have technical knowledge to come up with high-quality SEO (search engine optimization) and PPC (pay per click) strategies. They should know the ins and outs of Google Ads and related advertising platforms.

Some of the tasks that they must work on: Tests execution, data analysis and collection, identifying trends and insights in order to achieve maximum ROI in paid search campaigns. Tracking, reporting and analyzing website analytics, etc.

How to choose a Google Ads expert?

When you need to improve the online visibility of your brand, you need to contact an expert in digital advertising. That is why it is ideal and essential to hire an SEM professional specialized in Google Ads campaigns and in search engines.

When picking a Google Ads specialist, you should always require that they have a Google certificate in search engine advertising. At Arcopix each member of our SEM team is a qualified Google partner.